🔥 Ember Sale — $79 for the full Live Cohort · Price rises once seats fill
🎓 Beginner → Intermediate · Live Cohort

Build an AI Agency That Serves Global Clients From Africa

A practitioner's intensive for Nigerian and African entrepreneurs ready to build real AI service businesses — paying clients, structured pricing, and the playbook to expand internationally.

📚
8 Modules2 Live Days
💻
FormatFully Virtual
📄
IncludesLegal Templates
🌍
MarketsNigeria · UK · US

Ember sale pricing — $79 instead of $195, for a limited time.

Live Cohort · 2 Days
1
Market Reality & Niche Selection
3
Pricing Architecture & Packaging
5
Client Acquisition Systems
8
Financial Planning & Scale Strategy
Live cohort, not a recorded course Works for all founder types, technical or not Built on 2026 Q2 market data from Nigeria, UK & the US Leave with real outputs, not just notes

Four types of founders. One course that serves all of them.

Your background determines your path through the technical modules, not whether you belong here.

Model 1

The Orchestrator

Business, law, finance, or management background. You sell, manage, and deliver outcomes. A contractor builds the technical layer. Your edge is that you speak the client's language better than any developer ever will.

Model 2

The No-Code Builder

Strong digital literacy, no coding required. You'll personally build automations using Make.com, Voiceflow, and Zapier. You can prototype a client solution in 48 hours without waiting for anyone.

Model 3

The Domain Expert Packager

Healthcare, logistics, real estate, agriculture. Your industry knowledge is the product. The AI is the delivery mechanism. Nobody can replicate what you know about your sector.

Model 4

The Technical Builder

Software, data, or engineering background. You can build the systems. Your gaps are commercial: pricing, positioning, sales, and client management. This course fills exactly those gaps.

Operating from Africa is not a liability. Properly leveraged, it's a structural competitive edge.

60%

Lower operational costs

Than UK and US equivalents. Same service. Higher margin. The cost structure you're born into is your moat.

97%

Nigerians want to learn AI

KPMG's 2025 global study puts Nigeria among the highest globally for AI adoption intent and trust.

600%

YoY AI adoption growth

Nigeria posted the fastest year-on-year AI adoption growth in a 64-country dataset in 2025.

5.7M

UK SMBs. Your first export market.

99.2% are small businesses. English-speaking. GMT-aligned. Reachable from Lagos from Month 7.

8 modules. Two live days. Everything you need to launch.

Pre-reading is distributed one week before the live sessions. You arrive prepared — the live sessions are working time.

01
Market Reality & Niche Selection
The global AI services market broken down into three tiers you can access. Nigeria's fastest-growing sectors ranked by sales cycle, competitive intensity, and economic capacity. The Three-Layer Positioning Framework and your Ideal Client Profile.
02
Technical Foundation & Team Architecture
The Minimum Viable Team at each revenue stage. No-code vs custom development, the honest answer. Your technology stack, white-labelling strategy, and Voice AI setup. Founder-model-specific paths for Models 1 through 4.
03
Pricing Architecture & Packaging
Why most African agency founders underprice and exactly how to fix it. The four-tier pricing model with Micro through Large bands. Value-based pricing logic, retainer structuring, and the pricing calculator you'll use for every proposal.
04
Building Your Portfolio & Brand
Getting your first case study without a prior client. The free pilot strategy. Website essentials, LinkedIn positioning, and the credibility signals UK and US clients are actually looking for when they vet a new vendor.
05
Client Acquisition Systems
Outbound and inbound playbooks for Nigerian, UK, and US markets. The Show-Don't-Tell demo method. Prospecting tools: Apollo, Clay, Companies House, Jobberman. Behavioural signal tracking and how to read a prospect's willingness to pay before you pitch.
06
Sales & Proposal Process
The discovery call framework. Proposal structure that sells. Negotiation principles drawn from Never Split the Difference. Handling price objections, competitor comparisons, and the "can we start small" conversation without discounting.
07
Delivery, Retention & Operations
The six-phase project delivery framework. QA checklist and the four stress tests every system must pass before go-live. Quarterly Business Reviews, churn warning signals, and the retention system that turns satisfied clients into referral sources.
08
Financial Planning & Scale Strategy
Startup capital scenarios from bootstrapping to comfortable launch. Conservative and aggressive 12-month revenue projections. The three big Year 2 decisions: geographic expansion, services to products, and boutique vs scale.
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A defensible niche statement that passes the 10-second test with a non-technical prospect.

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A full pricing model with Micro, Small, Medium, and Large tiers and the logic to defend every number.

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A first-client acquisition system using the Show-Don't-Tell demo method that removes the portfolio requirement.

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A 12-month financial roadmap with conservative and aggressive scenarios, break-even calculation, and hiring timeline.

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A complete SOP document covering delivery, QA, client communication protocols, and churn prevention.

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Legal templates included: MSA, SOW, NDA, and P&L model, all Nigeria-law compliant and ready to use.

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A vetted three-phase geographic expansion plan from Nigerian SMBs to UK clients to US markets.

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A technology stack decision matched to your founder model, no expensive guesswork about tools.

"How to Start an AI Agency" is a live, two-day practitioner intensive built for Nigerian and African entrepreneurs who want to build real AI service businesses — not side projects. Rather than teaching AI tools in isolation, the course wraps commercial architecture around them: positioning, pricing, client acquisition, delivery operations, and financial planning, sequenced so each module produces a working document you use immediately.

The curriculum is built around four founder models, so whether you're a non-technical Orchestrator managing contractors, a No-Code Builder shipping automations yourself, a Domain Expert Packager selling your industry knowledge, or a Technical Builder who needs the commercial layer — every module has a path that applies to you.

By the end of Day 2, you leave with eight working deliverables: a niche statement, a full pricing model, a client acquisition system, a 12-month financial roadmap, a complete SOP document, a legal template pack (MSA, SOW, NDA, P&L), a three-phase geographic expansion plan, and a technology stack decision — not notes on what to do, but the documents themselves.

What participants say.

"I came in as a healthcare administrator with zero technical background. By Day 2 I had a niche, a pricing model, and a working demo for a clinic client I'd been avoiding pitching. Closed them two weeks after the cohort."

AO
Adaeze O.
Healthcare AI Agency, Lagos

"The pricing module alone was worth it. I'd been charging ₦150K for projects I now invoice at ₦1.2M. Same work. Different framing. I had no idea how badly I was underselling."

KA
Kemi A.
Real Estate Automation, Abuja

"I'm a software engineer. I thought I'd breeze through the tech modules. What hit me was the sales section. I had no framework for pricing, pitching, or closing. That's what I came away with."

EB
Emeka B.
Technical Founder, Port Harcourt

"I arrived in the UK stressed about balancing survival and second-semester tuition. Using the automated outreach framework from this academy, I launched my AI agency and landed two logistics clients within 6 weeks."

CO
Chukwudi O.
MSc Data Science, University of Sunderland

"Balancing lectures with UK living costs is no joke, but setting up my AI agency changed everything. The blueprints helped me confidently pitch and close a £1,500/month retainer with an e-commerce brand."

BT
Babajide T.
MSc Digital Business, Teesside University

"This one was different from other AI courses I'd taken — it wasn't just about the tools. It showed me how to turn the skills into an agency: choosing a niche, pricing properly, finding clients, even outside Nigeria. The pricing module alone changed how I think about what I charge."

GB
Gladys GB
AI Agency graduate

One cohort. One price. Everything included.

All modules, all templates, all legal documents, and cohort Slack access are included. No upsells.

How to Start an AI Agency — Live Cohort

8 modules · 2 live days · Fully virtual · All four founder models

$195 EMBER SALE
$ 79

Ember sale price — rises once the cohort fills.

  • All 8 live modules with pre-reading distributed one week in advance
  • Complete legal template pack: MSA, SOW, NDA, all Nigeria-law compliant
  • P&L model, pricing calculator, ICP worksheet, and 90-day quick win sprint
  • Platform directory covering US, UK, and Nigerian prospect sources
  • Cohort Slack channel: peer network and post-session Q&A
  • Session recordings for 90 days post-cohort
  • Coursus Certificate of Completion, issued when you attend the full programme

Zero-Risk Cohort Guarantee: Attend the full programme. Not feeling it? Your $79 carries straight into any other course — contact us and we'll get you sorted.

You still leave certified, with skills teams pay for.

Attend the full programme and you receive a Coursus Certificate of Completion. The skills behind it aren't only for founders. They're what companies need when someone has to turn AI into results.

SPECIMEN
COURSUS.IO

Certificate of Completion

This certifies that

John Doe

has completed How to Start an AI Agency, a live practitioner intensive

Skills applied as

AI Automation Lead

Where these skills show up

Tap a role and watch the certificate change.

FAQ

Do I need to know how to code?+
No. The course is designed for all four founder models, including Model 1 (Orchestrator) and Model 3 (Domain Expert Packager), who have no technical background and no intention of building anything themselves. If you can't code, you'll follow the Contractor Briefing path, which teaches you how to manage and brief technical work without doing it.
I'm a student or recent graduate. Is this for me?+
Yes, explicitly so. The course was designed with university students in mind. Your academic discipline is your niche. Your background is an asset, not a limitation.
I don't want to run an agency. Is this still worth it?+
Yes. The course is built around launching an agency, but the skills work inside any company: no-code automation, pricing and proposals, sales conversations, project delivery, and briefing outside vendors. You also receive a Certificate of Completion. Graduates can use both to lead AI pilots, manage vendors, or make the case for a bigger role where they already work. We can't promise a promotion, but you'll have the skills and the certificate to point to.
Do I get a certificate?+
Yes. Attend the full programme and you receive a Coursus Certificate of Completion, with the skills you practised listed on it. See the specimen above.
I'm not based in Lagos. Does this apply to me?+
Yes. Many of our students are currently based in and practising from the UK, South Africa, Ghana and beyond. The frameworks apply across Nigeria, and the underlying principles hold for practitioners in Kenya, Egypt and other African markets too. Where local regulations differ, the course flags it.
What if I already have a business or some clients?+
The course covers both launch and scale. If you already have clients but no pricing framework, no SOP, and no clear expansion plan, Modules 3, 7, and 8 will have the highest immediate impact.
What exactly do I leave with?+
Eight real deliverables: a niche statement, an Ideal Client Profile, a pricing model, a website brief, a sales pipeline, a 12-month financial roadmap, an SOP document, and a complete legal template pack. Working documents, not notes.
How long is the programme and how is it delivered?+
Pre-reading is distributed one week before the live sessions. The live intensive runs over two consecutive days, fully virtual. Recordings are available for 90 days afterwards.
What happens right after I enroll?+
You'll get instant access to your cohort Slack channel and pre-reading materials as soon as your dates are confirmed, so you can arrive at the live sessions ready to work.

The gap between intent and execution is your market. Close it.

79% of organisations have already adopted AI agents. Only 14% have deployed them at scale. The implementation capability is what's missing, and it's what you'll be selling.

Enroll Now — $79 →